Strategy - Essay ExampleThis implies that apart from the profit motive for which the company is formed, it still has the challenge of getting the market share. In this case, those charged with the management of the company have to be more strategic toward penetrating the market (Woods, 2011). The company being co-owned by 27 members, Karen (2007) notes that all the 27 co-owners of the company have equal voice in decision-making and are accorded equal opportunities to participate in the ownership of the company. Despite having Blake Jones as CEO, this does not mean that the strategic decisions of the company are under his watch but instead the name was adopted to give the company’s customers and the media some sense of company leadership to avoid skepticism and criticism (Karen, 2007). Other problems that the company is facing as noted by the CEO of the company Jones Blake are the overhead costs associated with the design, installation and service costs.
